GCN Evaluation Guide
The GCN Guide to Communication Evaluation sets out principles for effective evaluation of government communication activity, whatever size or type of activity you are evaluating. It also contains a four-stage approach which must be followed as a minimum when you are carrying out your evaluation to ensure that you are meeting expected Efficiency and Reform Group (ERG) and GCN standards. Practical and pragmatic, it has been put together with input from evaluators across government.
- Evaluating Government Communication Activity [pdf, 690KB, 50 pages]