Building effective partnerships between central government, community groups, public and private sectors is an essential skill and a vital tool for the delivery of exceptional government communications. The way in which government works in partnership with external organisations has changed significantly in recent years. The Partnership Guidance helps government communicators plan and deliver effective communications partnerships. The basic principles suggested here can be applied across other forms of partnership as well.
- Planning and Delivering Effective Communications Partnership Strategies [pdf, 337KB, 25 pages]
Whatever form they take, successful partnerships are at heart two-way relationships offering tangible benefits to both parties. They should support clearly defined and robust strategies. By building successful partnerships between central government, community groups, public and private sectors we can:
- Optimise resource and reach by harnessing the voice of trusted intermediaries
- Allow citizen and community participation in the design and delivery of policy and services
- Share responsibility between government and partners for delivering public good
- Partners can offer a far more accessible and trusted source of information, advice and support
- Partners can offer a direct understanding of specific communities or local circumstance.